This week sees the first advertisements for The Mercy Contracts.

Without a doubt, the hardest part of self-publishing is the promotion and marketing. In the three years since I released The Philanthropist's Danse the eBook phenomenon has exploded and many of the lessons I learned and things that helped make the first book successful no longer apply.

Many of the book blog reviewers who agreed to read The Philanthropist's Danse and share their thoughts with potential readers are gone, their domains no longer valid, perhaps swamped under a tsunami of requests from authors desperate to find any outlet that will put their title in front of an audience.

Twitter once worked, but no
t so much any longer. I have a Facebook Page where I am happy to post news and engage with readers, and that's the one place that does seem to work, though I need to post more often.

With the
book blogs under siege and social networking having reached a point where a lot of people are turned off by incessant and (trust me) awkward self-promotion, paid advertisements are the best option to get a new release in front of readers.

It's an investment, and a leap of faith.

Time will tell if it works or not, but should you have come to this post from reading my work, please consider doing the one thing that works all the time - write an honest review.
At the time of writing The Philanthropist's Danse has over 100 five-star reviews and a few stinkers too. Many readers have taken a chance and spent their money based on what others thought of my book, and there is no such thing as too many reviews.

So whether you loved what you read or hated it, say something and let the word spread.



I am sure that this promotion will help you very much! Thanks for sharing

01/07/2017 9:01pm

Self-publishing of your own book is the hardest part. Many authors are also teachers, business people, retirees, consultants, electricians, military, lawyers, doctors, and so on. They have expertise in their own field, but they don’t know how book publishing works. They have no grasp of the whole book publishing process.
Ideally, some authors end up hiring a book shepherd or publishing consultant. Most try to figure it out by reading, talking to friends, and asking questions. Understanding the sequence of events in publishing a book should be your first task when you decide to self-publish.

07/30/2015 1:56am

It's bad, I know, that it's been over a year and I still haven't gotten myself a copy. I am also not sure what's keeping me from doing it, perhaps the reviews of some who have kind of set me off. Anyway, I would want to do you some service. I'll get myself a copy and will try to come up with a good review.


From marketing point of view this article has many tips and tricks. The third paragraph is about social media marketing which has a very basic but important points.

02/04/2016 6:25am

I loved what I read :)

04/22/2016 2:12am

Twitter worked only for once? Omg, it's strange!

06/07/2016 3:32pm

Bonjour et merci pour votre contribution,, puis-je vous soumettre une question : me permettez-vous de faire un lien par mail vers cet article ? Merci pour tout

07/01/2016 11:02pm

Promoting the mercury contract and the self-publishing elements of this strategies are also famous among many business owners and their colleagues. I also use this for the progress of my business.

07/06/2016 12:37am

Good luck with the promotion! Nice post.

07/21/2016 9:16am

I should say that you've done a great work. Thank you.


I am also interested in this topic. I have spent a lot of time on searching this kind of topic. It is very informative.


I think you did a great job on your books. The Philanthropist's Danse and The Mercy Contracts books are unique articles. This are thoughts you shared to everyone. It is okay if they loved or hated it. The most important is you did your job in promoting your book. Reviews are always there, they are thoughts of others.

10/31/2016 10:10am

Good post !! I appreciate with your article writing,here its my first visit and i found a great information here.

11/25/2016 10:48am

very well post

01/08/2017 10:00pm

I can't say anything but thanks for this surprising article. It gives another thing to my mind.

02/16/2017 1:19am

I am thankful to this blog giving unique and helpful knowledge about this topic, I read your blog now share great information here. This blog increse my knowledge source .


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