This week sees the first advertisements for The Mercy Contracts.

Without a doubt, the hardest part of self-publishing is the promotion and marketing. In the three years since I released The Philanthropist's Danse the eBook phenomenon has exploded and many of the lessons I learned and things that helped make the first book successful no longer apply.

Many of the book blog reviewers who agreed to read The Philanthropist's Danse and share their thoughts with potential readers are gone, their domains no longer valid, perhaps swamped under a tsunami of requests from authors desperate to find any outlet that will put their title in front of an audience.

Twitter once worked, but no
t so much any longer. I have a Facebook Page where I am happy to post news and engage with readers, and that's the one place that does seem to work, though I need to post more often.

With the
book blogs under siege and social networking having reached a point where a lot of people are turned off by incessant and (trust me) awkward self-promotion, paid advertisements are the best option to get a new release in front of readers.

It's an investment, and a leap of faith.

Time will tell if it works or not, but should you have come to this post from reading my work, please consider doing the one thing that works all the time - write an honest review.
At the time of writing The Philanthropist's Danse has over 100 five-star reviews and a few stinkers too. Many readers have taken a chance and spent their money based on what others thought of my book, and there is no such thing as too many reviews.

So whether you loved what you read or hated it, say something and let the word spread.